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Vetted by HousingWire | Our editors independently reappraisal the products we recommend. When you bargain done our links, we whitethorn gain a commission.
While the existent property manufacture is everlastingly successful flux, 1 changeless is that it’s a narration business. One of the biggest challenges for agents is uncovering caller clients and staying top-of-mind until they are acceptable to bargain oregon sell. To physique and support lifelong lawsuit relationships, a bundle solution similar Top Producer tin assistance you prevention time, enactment organized, and enactment connected to your clients and leads successful a mode that feels genuine — utilizing meaningful, impactful touchpoints.
An manufacture favourite for its fashionable CRM, Top Producer tin assistance you support successful interaction with each your prospects with timely substance messages, emails, and marketplace reports delivered to their inbox. In summation to pb nurturing, Top Producer tin besides assistance you workplace your favourite zip codification oregon neighborhoods utilizing AI-driven predictive analytics (or Smart Targeting), pinpointing which homeowners are astir apt to database their spot successful the coming months. It’s Social Connect diagnostic volition load your CRM with affordable leads utilizing their done-for-you societal media ads.
These are conscionable a fewer of the cardinal features of Top Producer. In this article, we’ll reappraisal Top Producer’s broad suite of solutions and the benefits of each instrumentality successful the Top Producer arsenal.
- Key specs
- Top Producer at-a-glance
- Top Producer alternatives (compared)
- Top Producer features
- Top Producer’s cardinal components
- Top Producer pricing & monthly plans
- FAQs
Top Producer cardinal specs
- Pricing: Pro Plan starts astatine $109 per user/ per month
- Smart Targeting: Farm your people marketplace usage a predictive analytics instrumentality that analyzes hundreds of information points to make a database of homeowners who are astir apt to sell.
- Social Connect: Done-for-you societal media ads assistance load your Top Producer CRM with low-cost, qualified leads
- Automated marketing: Once your Top Producer CRM is populated with high-quality leads, its automated email, substance and pb nurturing tools footwear in.
- Exclusive leads: No
- Trial period: No
- Contract requirements: One twelvemonth declaration required
Top Producer alternatives (compared)
| Top Pick |
 |
Top Producer |
A beardown prime for built-in integration & precocious automation tools |
Top Producer offers extended pb procreation options, and simplifies and automates workflows, making its plans well-suited for those acceptable to standard their business, nary substance however tiny your fund oregon however large your team. |
$129/user per period |
| Visit Top Producer |
| Also Popular |
 |
Market Leader |
A beardown all-in-one solution for pb procreation & marketing |
Market Leader offers a implicit selling suite with email and SMS selling services, pb seizure forms, and a built-in pb absorption CRM, and its in-house advertizing experts nonstop leads exclusively to you. |
$139/ idiosyncratic per month |
| Visit Market Leader |
| Also Popular |
 |
SmartZip |
| A robust solution for astute farming and generating listings |
SmartZip’s targeting, analysis, and branding platforms fto you marketplace yourself to your people audience, scope lone the prospects astir apt to sell, and streamline your farming with automated listing leads, marketing, and follow-ups. |
$500/user per month |
| Visit SmartZip |
| Exclusivity | No | Yes | No |
| Contract requirements | One-year declaration | Six-month minimum | One-year declaration |
| Customer enactment | Articles and videos, webinars, email, and unrecorded chat | Email, phone, unrecorded chat, and knowledgebase | Text, email, phone, and unrecorded chat |
| Free proceedings play | No escaped trial | Undisclosed | Undisclosed |
| Starting terms | $129 | $139 | $500 |
Top Producer at-a-glance
Since 1982, Top Producer has been a starring supplier of existent property bundle tools. Today, It is an all-in-one level designed to assistance existent property agents negociate galore aspects of their business, including gathering meaningful relationships to turn repetition and referral concern with clients.
Wondering how? Top Producer offers an innovative customer narration manager (CRM) tool that lets you store each your contacts and lawsuit communications, with text and email capabilities from wrong the platform. Automated pb nurturing helps you consistently travel up with each client.
Top Producer besides offers mobile-friendly websites that you tin make utilizing their intuitive website builder to seizure leads, showcase your listings, and physique your brand. Top Producer tin besides assistance you automate your marketing with branded MLS reports. With a customized marketplace report, you tin nonstop your lawsuit database real-time accusation connected conscionable listed properties and terms simplification alerts. You tin support your clients informed of marketplace changes by answering the communal questions “How is the market?” earlier they adjacent inquire — and easy way lawsuit engagement.
Top Producer Features
- Lead Response is an automated instrumentality with up-to-the-minute automation for text, email, and Market Snapshot reports.
- Transaction Management tools built into the caller Top Producer CRM, agents and teams tin commencement a caller transaction by pursuing prompts, selecting a contact’s Property Insight, oregon importing an progressive MLS listing.
- Dynamic Workflows and Tasks fto you motorboat drip campaigns based connected hundreds of insights, specified arsenic interaction type, past touch, email clicks, Property Insights, and Social Insights.
- Social Insights thoroughly searches the net and societal media platforms similar Twitter, LinkedIn, and Pinterest to assistance you larn much astir your leads, providing you with locations, photos, jobs, interests, and different lawsuit details.
- Property Insights assistance you save, note, and delegate MLS spot listings of involvement to your clients wrong Top Producer’s CRM. The MLS integration past updates the presumption and applicable accusation of listings attached to each of your clients.
- Market Snapshot reports connected caller listings, for-sale properties, terms changes, and vicinity trends. You get automated marketplace and listing reports with coagulated information to assistance presumption you arsenic a marketplace adept with your clients.
- Email Marketing is disposable via the CRM and straight syncs with commonly utilized email platforms similar AOL Mail, Gmail, Outlook.com, Yahoo! Mail, and Microsoft Exchange.
- Lead Management and Routing is disposable via FiveStreet, pb absorption bundle that works with your existing pb sources to automatically present personalized auto-responses to caller leads successful little than a minute; broadcast leads to your team, and easy way who is moving with a lead.
- Integration for 150+ Lead Providers. Top Producer’s CRM integrates with implicit 150 online pb providers astatine nary added cost. And each your Facebook leads tin beryllium imported utilizing Zapier.
Top Producer’s Key Components
Top Producer’s CRM: In Top Producer’s CRM, you tin way transactions by pairing MLS information with your unsocial workflow. Personalize lawsuit interactions by substance and email straight done the level and way each touchpoint and speech with your clients. You tin besides store important dates similar birthdays, anniversaries, names of their household members, and spot interests. Customize messages oregon physique upon provided templates to prevention time. You tin summation insights into who’s opening, reading, oregon unsubscribing to oregon from your emails.
Check-in feature lets you enactment organized and connected way by alerting you of caller leads and enabling you to docket and automate your follow-ups connected the go. Track your results and measurement your successes with the dashboard, which lets you support tabs connected pb conversion, selling impressions, prediction results, and more.
Follow-up system: The idiosyncratic Follow-Up Coach tin assistance you enactment connected way to marque 5 meaningful connections regular (or implicit 1,000 annually) and crook prospects into commissions paid by pursuing the system-suggested interaction points.
360° Contact View: 360° saves each your contacts’ accusation successful 1 cardinal place, helping you enactment organized and preventing leads from being lost.
Market Snapshots: You tin besides nonstop your clients branded MLS marketplace snapshot that enactment for each stages of the lawsuit lifecycle and real-time alerts for caller listings, terms changes, and sold properties.
Social Connect: Top Producer’s online advertizing with automated pb nurture provides a dependable watercourse of leads from societal media. After you acceptable your people metropolis and budget, Top Producer experts make progressive and sold listing ads for you and motorboat your run wrong hours. Top Producer past displays ads to leads who mean to bargain and automatically nurtures those leads with a premix of texts and emails to summation your transportation rate. Leads are automatically sent to your CRM, truthful you tin measurement successful with much personalized connection erstwhile a pb is engaged to transportation them crossed the decorativeness line.
Smart Targeting: Smart Targeting is simply a predictive analytics instrumentality that uses large data, arsenic good arsenic section marketplace trends, connected each homes successful your farming area, generating a prime database of homeowners astir apt to merchantability successful the adjacent 12 months. You tin specify your workplace country by zip codification oregon by drafting a polygon oregon ellipse connected a map.
Top Producer’s automated selling campaigns past footwear in, keeping you successful beforehand of the apical 20% of households astir apt to sell. All the selling is done for you, including online ads, email marketing, postcards, and handwritten letters to the homeowners successful your targeted area.
Once leads respond to your archetypal automated marketing, they’ll beryllium directed to your Top Producer landing page, wherever they volition taxable their interaction accusation and person a comparative marketplace investigation (CMA) and monthly marketplace inclination reports to determination them done your income pipeline.
FiveStreet: Gone are the days erstwhile you could get backmost to a purchaser inquiring astir a spot successful a time oregon two. Today, buyers expect an contiguous effect to their inquiries. We recovered that with FiveStreet, you tin present personalized, automatic email and/or substance connection replies to prospective buyers.
If you’re a managing broker oregon squad leaders looking to filter purchaser leads to agents crossed your team, you tin usage FiveStreet to automatically broadcast a caller pb to your full squad oregon redirect the pb to a circumstantial squad oregon squad member. You tin besides presumption which cause claims the pb and the lead’s existent status.
FiveStreet besides helps you support your squad successful the loop with shared entree to contacts, communications, and a calendar of cardinal dates. It besides helps to reappraisal imaginable and spot details earlier calling a lead.
Agent Website: We checked retired Top Producer’s website builder and recovered their templates and web plan offerings clean, straightforward, and engaging. You tin take from 12 existent property designs, customize your website with high-resolution images and existent property news, and showcase your listings with lead-generating landing pages. While Top Producer’s cause websites are compatible with astir third-party IDX providers and MLS boards, they bash not see an IDX feed.
It’s casual to import your illustration from Realtor.com oregon adhd a photo, description, and reviews. When gathering your site, you tin besides link your MLS to import your listings, arsenic good arsenic link your Top Producer® CRM and Market Snapshot® accounts. Top Producer website subscribers are eligible for discount pricing connected IDX solutions from iHomeFinder and IDX Broker.
Top Producer pricing & monthly plans
Top Producer offers 7 plans, with pricing starting astatine $109 for the Pro Plan which includes usage of Top Producer’s CRM and marketplace snapshots. Individual users tin upgrade Pro + Leads program to payment from wholly done-for-you societal media ads, oregon the Pro + Farming program to payment from Top Producer’s predictive analytics to find apt sellers successful your area.
All the packages listed tin beryllium customized. Contact Top Producer straight for customized quotes, existent pricing, discounts, and terms.
| Pro Plan | $129 | 1 | CRM + Market Snapshot |
| Pro + Leads | $379 | 1 | CRM + Market Snapshot + Social Connect |
| Pro + Farming | $399 | 1 | CRM + Market Snapshot + Smart Targeting |
| Pro Teams 5 | $299 | 5 | CRM + Market Snapshot + Team Sharing |
| Pro Teams 10 | $499 | 10 | CRM + Market Snapshot + Team Sharing |
| Pro Teams 15 | $699 | 15 | CRM + Market Snapshot + Team Sharing |
| Pro Teams 25 | $999 | 25 | CRM + Market Snapshot + Team Sharing |
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