Ram to help Australian distributor stay competitive against F-150

Fast-growing American pickup marque Ram is pleased successful its Australian partners Ram Trucks Australia and volition assistance the section distributor and converter stay competitory successful the look of caller rivals.

Ram’s section conversion is the effect of a concern betwixt the Walkinshaw Group and Neville Crichton, proprietor of Ateco Automotive, which aims to merchantability 10,000 Rams this twelvemonth and turn to 20,000 successful the adjacent future.

Though the marque managed 6,149 conveyance income successful Australia successful 2022 and looks acceptable to bash 10,000 based connected its existent monthly tally complaint successful 2023, that mightiness alteration arsenic the American motortruck marketplace is acceptable to vigor up successful Australia with the accomplishment of the Ford F-150 aboriginal this year.

Priced from $106,950 earlier on-road costs, Ford’s best-selling exemplary successful the U.S., volition beryllium going aft the Ram 1500, which starts astatine $98,950 earlier on-roads for the Express Crew Cab.

Speaking to the Australian media successful New York, Ram CEO Mike Koval Jr confirmed the narration with the Australian distributor remains strong.

“We admit everything that the squad successful Australia and New Zealand is doing, they’ve been fantastic partners for america and you spot the numbers. I mean, we’re increasing leaps and bounds twelvemonth aft year,” Mr Koval said.

“In fact, 2022 is the champion twelvemonth of the past of the marque successful that market. So [we are] precise pleased with however things are going.”

In bid to assistance Ram deed its targets successful Australia, Koval confirmed the marque volition enactment the section distributor to stay competitory if terms becomes an issue.

“We person a beardown moving relationship, [it’s] unfastened and transparent. Their occurrence is our occurrence and vice versa… So we, we person to enactment unneurotic and if determination are challenges that we request to [meet], I deliberation 1 of the things that we ever person to bash is we person to guarantee competitiveness,” helium said.

“We volition ever person those conversations and the doors are ever open.”

Mr Koval was upbeat astir the imaginable for the Ram 1500 electrical ute heading to Australia and for our marketplace to beryllium treated arsenic an adjacent much superior contender for aboriginal products.

“We are a planetary marque much than ever. For definite historically, Ram marque income person been predominantly successful North America. Not anymore,” helium said.

“If you look astatine the numbers of South America, the Middle East, Australia, New Zealand… which is wherever thing similar this [Ram 1500 REV] tin truly assistance us. Right? So no, this is each astir planetary growth.

“This electrification is game-changing for each of us. So particularly successful the motortruck segment. With afloat cognition of what the different guys person announced.”

The Ram 1500 REV has a scope of much than 800km with much than 650hp, but it won’t spell into accumulation until astatine slightest precocious 2024, meaning Australian conversions and deliveries are improbable to commencement until mid-to-late 2025. Nonetheless, the axenic electrical EV ute whitethorn beryllium the commencement of a caller epoch for the American brand’s globalisation strategy.

MORE: Ram 1500 REV electrical ute confirmed for Australia with 805km range