Luxury Brand Ralph Lauren Now Accepting Crypto Payments at Its New Miami Store

The U.S. luxury marque Ralph Lauren has said customers tin present wage via crypto astatine its Miami Design District location. The store has besides been designated the luxury brand’s focal constituent for Web3 promotions. Bitcoin, ethereum, and polygon are among the cryptocurrencies that are accepted astatine Ralph Lauren’s caller store successful Miami.

Miami Store Ralph Lauren’s Web3 Promotions Focal Point

United States luxury marque Ralph Lauren said connected April 5 that it volition judge crypto payments astatine its caller store successful Miami. According to a statement released by Bitpay, Ralph Lauren customers tin present wage astatine this store utilizing BTC, ETH, MATIC, and 12 different cryptocurrencies.

Introducing our caller #RLMiami store, the archetypal Ralph Lauren store to judge cryptocurrency arsenic a signifier of payment.

In concern with @BitPay, customers tin marque purchases with antithetic cryptocurrencies including #Bitcoin, #Ethereum and #MATIC by @0xPolygonLabs and more. pic.twitter.com/YUHhsDRexB

— Ralph Lauren (@RalphLauren) April 4, 2023

Explaining Ralph Lauren’s determination to judge crypto payments astatine Miami Design District located store, the connection said:

This store provides customers with caller ways to prosecute with the marque and shop, including accepting cryptocurrency arsenic a outgo method. The Miami Design District determination is the archetypal Ralph Lauren retail store to judge crypto payments. Customers tin wage for each of Ralph Lauren’s elevated looks consecutive from their preferred crypto wallets.

Meanwhile, successful summation to accepting crypto payments, Ralph Lauren said it volition instrumentality an activation acquisition that utilizes non-fungible tokens (NFTs). According to reports, Ralph Lauren has since designated the Miami store arsenic its focal constituent for Web3 promotions.



David Lauren, the luxury brand’s main innovation officer, said his institution chose to judge crypto payments astatine the Miami store due to the fact that “it is 1 of the astir Web3-friendly cities successful the satellite and has a vibrant assemblage of startups, brands and luxury consumers.” He besides suggested that the institution plans to unfastened akin stores successful Europe, North America and Asia.

What are your thoughts connected this story? Let america cognize what you deliberation successful the comments conception below.