Download these 9 real estate prospecting letter templates that actually work

2 weeks ago 6

Do you retrieve the past clip you received a missive successful the mail, successful an envelope, that was hand-addressed to you? People retrieve snail message simply due to the fact that we don’t person overmuch of it. Emails are easy forgotten, extremity up successful the spam folder, oregon are ne'er opened astatine each — but a missive successful the message ensures you inhabit your audience’s mindshare for overmuch longer.

Direct message is simply a memorable mode to basal retired among acold callers and societal media influencers. It’s an effectual strategy to adhd to (and amplify) your different prospecting activities. Check retired these 9 downloadable existent property prospecting missive templates to assistance you marque an content successful your vicinity oregon zip code.

Summary

The hyper-local cause letter

Audience: Your ain neighborhood
Format: Typed missive successful an envelope oregon handwritten note

Send this missive to your neighbors — letting them cognize they person a knowledgeable cause surviving close successful their ain neighborhood. This is particularly effectual if you’re recently licensed, conscionable moved to a caller area, oregon simply arsenic an instauration if you’ve haven’t antecedently told your neighbors that you’re successful the existent property industry.

If you opt for the handwritten enactment option, I’d shorten this by removing the past paragraph and jumping consecutive from the information to the closing sentence.

Dear (first name), I cognize we are neighbors, yet I wanted to formally present myself and fto you cognize I americium a assets disposable to you! My sanction is (your name), and I’m a licensed existent property nonrecreational with (your brokerage). Access to a hyper-local cause is much important present than ever. I unrecorded implicit connected (your street) and cognize this vicinity wrong and out. Last year, determination were (number) homes sold here, and the mean selling terms was (dollar figure). (If you person immoderate homes you personally sold successful the neighborhood, see those here). Please deliberation of maine arsenic your go-to assets for each things existent estate. I would beryllium blessed to springiness you an equity investigation and fto you cognize however overmuch equity you person successful your home. I tin besides supply adept proposal astir renovations and the imaginable instrumentality connected concern — wherever to get the biggest bang for your subordinate — oregon simply reply immoderate questions you person astir the market. Call oregon substance maine with immoderate existent property questions! Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The conscionable sold letter

Audience: Homeowners astir a spot you precocious sold
Format: Postcard oregon typed missive successful an envelope

The “just sold letter” is simply a rotation connected the accepted “just sold” postcard, which is simply a format I inactive suggest. I’d suggest A/B investigating some formats and tracking which 1 yields much responses. With Wise Pelican, you tin effort some — it’s a fantastic assets for beautifully designed postcards and letters. All postcards are high-gloss and printed successful full-color connected some sides connected oversized (6-inch x 9-inch) dense paper stock.

Wise Pelican pricing varies by quantity, but 500 printed postcards shipped to you volition outgo 46 cents each. The aforesaid quantity of printed, inserted, stamped and mailed letters are $1.38 each.

Check retired Wise Pelican

Typically, you’d message the conscionable sold missive to homeowners who unrecorded astir a spot you conscionable helped your lawsuit to sell. However, you tin get originative with these. You tin perfectly nonstop this benignant of mailer to homeowners astir a precocious sold spot that idiosyncratic other sold — but marque definite you set the connection and guarantee it’s wide you were not the listing agent. Better yet, get support from the listing cause to bash a mailer astir their sold listing, if possible.

For postcards, usage the champion exterior photograph of the spot if you were the listing cause oregon instrumentality your ain photograph of the spot from the thoroughfare if you were not the agent. You’ll privation to see the database price, merchantability price, and days connected market. If determination were aggregate offers, you whitethorn besides privation to see however galore were received. Always see your interaction accusation and a telephone to action, specified arsenic an connection for a escaped location valuation.

For letters, usage the template below:

Dear (first name), I’m (your name), a existent property nonrecreational with (brokerage). Great news! Your vicinity is hot! Your neighbors astatine (address) conscionable sold their spot for (sale price). It was listed astatine (list price) and sold good supra the asking price. We negotiated to get the sellers the highest terms possible. There are inactive plentifulness of buyers funny successful this area. In fact, we had (number) offers, which means determination are inactive ready, willing, and qualified buyers anxious to marque an offer! Are you oregon immoderate of our neighbors reasoning astir selling? Even if you’re months oregon adjacent years distant from moving, a seller’s prep league is 1 of the services I connection homeowners. In this complimentary meeting, we’ll spell done your property, and I’ll springiness you my adept recommendations connected repairs to make, renovations that’ll supply the champion return, and, of course, a existent marketplace valuation of your property. If this would beryllium adjuvant to you, springiness maine a telephone oregon nonstop maine a text, and we’ll docket it! Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The conscionable listed letter

Audience: Homeowners astir a spot you precocious listed
Format: Postcard oregon typed missive successful an envelope

Like the “just sold” mailers, “just listed” letters oregon postcards are sent to homeowners astir a precocious listed property. The extremity of this benignant of missive is to beforehand a caller listing successful the neighborhood, to presumption yourself arsenic the adept by providing accusation astir the listing, and to find much business. Homeowners whitethorn cognize idiosyncratic who could beryllium a buyer, oregon they could beryllium impressed with your proactive selling attack and determine to speech to you astir listing their home.

You tin usage different agents’ listings here, but beryllium cautious not to connote that you’re the agent. I urge getting support from the listing cause first.

A postcard works good here, yet a missive successful an envelope is much impactful. Wise Pelican tin assistance with postcards and letters for these mailers, too.

Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I’m definite you’ve seen the for merchantability motion successful the gait astatine (address). This spot is presently listed for (asking price) and came connected the marketplace connected (listing date). You person a precise chill and unsocial accidental to take your caller neighbors! Who successful your beingness mightiness beryllium looking for a caller home? Who would you similar to person arsenic your neighbor? If anyone comes to mind, delight telephone oregon substance maine close distant astatine (phone number). Properties successful this country are selling precise quickly, truthful I wouldn’t privation your person oregon household subordinate to miss out. Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard Check retired Wise Pelican

The aureate letter

Audience: Homeowners successful the neighborhoods your buyers are funny in
Format: Typed oregon handwritten missive successful an envelope, handwritten address, abbreviated and sweet

A aureate missive is simply a adjuvant instrumentality erstwhile searching for an off-market spot for your buyers. Many of america are successful sellers’ markets with precise debased inventory. Buyer’s agents who tin find their clients a location that’s not adjacent connected the marketplace are instant heroes. What a large mode to person referrals for life!

While immoderate agents take to handwrite these, it tin beryllium time-consuming. We emotion Handwrytten arsenic a work that convincingly mimics handwritten letters. I’d highly urge leveraging Handwrytten to constitute your aureate letters for you! It adjacent integrates with commonly utilized tools similar Salesforce, Follow Up Boss and Hubspot truthful you tin easy people your existing interaction lists.

Cards from Handwrytten commencement astatine $3.25 and astir are disposable for $3.75 positive postage. You tin prevention a bundle by signing up for a monthly subscription. They adjacent supply 25 Real Estate Handwritten Notes Samples connected their blog, positive an AI Copy Writing Assistant to

Check retired Handwrytten

You volition besides perceive agents accidental you tin nonstop these to immoderate neighborhood, careless of whether you person an existent buyer. While that’s technically true, I deliberation it’s overmuch easier and much earthy to absorption connected targeting areas wherever your buyers are actively looking. If you don’t person progressive buyers, inquire astir the office. I’m definite idiosyncratic successful your bureau has a purchaser struggling to find the close property.

Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I’m presently moving with a precise well-qualified purchaser who is anxious to determination into this beauteous neighborhood. Inventory is highly low, and the contention is fierce. I would emotion to find them a location that is not yet connected the market! Are you considering selling your property? If so, delight telephone oregon substance maine astatine (phone number). I’d beryllium blessed to email you a transcript of their pre-approval letter. Thank you! Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The ‘for merchantability by owner’ oregon FSBO letter

Audience: For merchantability by owners
Format: Typed missive successful an envelope, handwritten address

For merchantability by proprietor sellers are typically precise cautious astir existent property agents. They judge they tin merchantability their ain spot without immoderate help, yet the immense bulk extremity up hiring a listing agent. The extremity successful prospecting FSBO sellers is to beryllium that agent.

How? Provide a ton of worth upfront, fto them dictate the clip frame, and enactment successful touch. That way, erstwhile the clip is close for them to prosecute a existent property agent, you’re their archetypal choice.

This missive template is afloat of value, specifically targeted toward for-sale-by-owners (FSBOs). Of course, you tin edit the database of services offered arsenic needed to marque it your own. Bonus: If you person testimonials from past clients who started arsenic FSBOs, those would marque a bully insert to see successful the envelope.

Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I cognize you are selling your ain spot and are not funny successful listing with a existent property agent. I wholly respect that. I besides cognize that galore For Sale By Owner sellers deed a constituent wherever they aren’t definite what to do. Perhaps they don’t person beardown capable offers oregon conflict to code issues that originate astatine location inspection. My extremity is to go your trusted assets if you ever person existent property questions. Here are a fewer services I connection For Sale By Owner sellers, each astatine nary outgo oregon obligation: • Hosting an unfastened location for you • Door sound the vicinity and invitation your neighbors – and their friends – to the unfastened house • Providing a database of information tips • Completing a broad marketplace investigation truthful arsenic to springiness you a 2nd sentiment connected the listing price • Recommending immoderate repairs oregon improvements to summation the worth of your property Please telephone oregon substance maine astatine (phone number) if you’d find immoderate of these services invaluable oregon if you’d simply similar maine to travel implicit and preview the spot for my buyers. Thank you! Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The expired listing letter

Audience: Expired sellers
Format: Handwritten enactment connected a folded notecard, successful an envelope, handwritten address

For each recently expired listing, tens (if not hundreds) of agents are calling the homeowner, and astir accidental the nonstop aforesaid thing. Why not basal retired by sending a handwritten enactment connected bully stationery? For an adjacent bigger impact, thrust implicit to the home, sound connected the door, and permission the enactment astatine their doorway if they’re not home. This one’s abbreviated and saccharine to springiness you capable country successful the card.

Definitely see a concern paper successful the envelope, arsenic your accusation won’t beryllium printed connected the missive itself.

Dear (first name), I saw your listing conscionable expired. Are you inactive funny successful selling? Please telephone oregon substance maine to acceptable up clip for america to meet. I’ll beryllium blessed to sermon however we tin get your spot sold. Thank you, (your name) (your telephone number) Click to transcript to clipboard

The tenant oregon renter letter

Audience: Renters
Format: Typed missive successful an envelope, handwritten address

Educating renters astir the benefits of homeownership and busting myths is simply a proven strategy for converting tenants into buyers. Send this missive to flat complexes and past rental clients you’ve worked with.

If you privation to deliberation extracurricular the box, see partnering with an ambitious security cause who offers some rent and homeowners insurance. They’ll person a database of renters you tin message to, and you’ll apt beryllium capable to divided the outgo of the mailing!

Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I cognize you’re presently renting. Many renters I speech to privation they could bargain a location but don’t deliberation it’s possible. I’d similar to stock immoderate utile accusation to assistance you determine if buying a location this twelvemonth is the close enactment for you: • You bash not request to enactment down 20%. There are indebtedness programs disposable that let arsenic small arsenic 3.5% down. • House-hacking is simply a large mode to physique wealthiness and wage down your mortgage. It entails buying a multi-family property, surviving successful 1 unit, and renting retired the different units. • In precocious 2023, the Federal Reserve reported that betwixt 2019 and 2022, the median nett worthy of a homeowner had grown to scope $396,200 versus $10,400 for renters and different non-homeowners; and that homeowners’ mean nett worthy had grown to $1.5 cardinal compared to conscionable $154,900 for renters and different non-homeowners Call oregon substance maine astatine (phone number) with immoderate questions. If you’re acceptable to instrumentality the adjacent step, we’d simply docket a purchaser consultation and I’ll locomotion you done the full buying process — commencement to finish. Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The capitalist letter

Audience: Real property investors
Format: Typed missive successful an envelope, handwritten address

While the mean homeowner moves erstwhile each 7 years, investors bargain and merchantability overmuch much often — sometimes buying aggregate properties each year. Targeting investors and tailoring your existent property prospecting letters to their needs and is precise smart. They could beryllium looking to get much properties, bash a 1031 exchange, oregon merchantability everything and retire. You’ll ne'er cognize unless you ask.

Edit this arsenic needed, truthful it accurately reflects your ain areas of service. If you person them, I would besides see an insert with immoderate testimonials you person from capitalist clients.

Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I enactment with galore investors and privation to present myself arsenic a assets to you. We assistance existent property investors with everything from uncovering caller tenants to acquiring much properties to expertly handling 1031 exchanges. What are your existent existent property needs? If you’re successful the marketplace now, what types of properties are you looking for? How tin I help? Call oregon substance maine astatine (phone number). I would beryllium blessed to beryllium a assets for you. Sincerely, (your name) (your brokerage) (your telephone number) (your email) Click to transcript to clipboard

The unfastened location neighbour preview letter

Audience: Neighbors of an upcoming unfastened house
Format: Postcard oregon typed missive successful an envelope, handwritten address

The transportation of this missive volition request to beryllium timed appropriately since you’ll privation to marque definite the letters get a fewer days earlier the unfastened location happens. Hosting an exclusive neighbour preview the hr earlier your nationalist unfastened location accomplishes a fewer things: it makes the neighbors consciousness special, gives them support to beryllium nosy, and allows you much look clip with aboriginal imaginable sellers portion demonstrating to them that you spell supra and beyond for your seller clients.

Adding teaser photos of the home’s interior tin assistance to pique neighbors’ interested. We are each a spot nosey by quality truthful a postcard oregon missive than includes images tin assistance boost attendance. You tin bid preview postcards, letters and a much wide unfastened location invitation postcard to nonstop to your sphere of power astatine Wise Pelican.

Check retired Wise Pelican Dear (first name), I’m (your name), a section existent property nonrecreational with (brokerage). I volition beryllium hosting an unfastened location astatine (address) this upcoming (day and time). You are cordially invited to be an exclusive neighbour preview earlier the nationalist unfastened house! I emotion gathering the neighbors astir my listings to get the wrong scoop and find retired each the breathtaking things you emotion astir surviving here. Please travel by anytime betwixt (times) earlier the nationalist unfastened location begins astatine (time). Hope to spot you there! Sincerely, (your name) (your brokerage) (your telephone number) (your email) P.s. Apologies successful beforehand for the other postulation connected the street! Click to transcript to clipboard

When you’re processing your prospecting plan, incorporated immoderate of these existent property prospecting missive templates to circular retired your strategy. They’ll assistance you seizure and prolong mind-share, scope caller imaginable clients, and summation your section presence.

Do you person a tried-and-true existent prospecting missive template, transcript oregon supplier that has worked for you oregon a extremity astir timing, transportation oregon style? Please stock it successful the comments!

About Ashley Harwood

Ashley Harwood began her existent property vocation successful 2013 and built a six-figure concern arsenic a solo cause earlier launching Move Over Extroverts successful 2018. She developed grooming materials, classes, and coaching programs for her chap introverts. Ashley presently serves arsenic Director of Agent Growth for 3 Keller Williams offices successful the Boston metro area. She is the creator of The Quiet Success program and has taught thousands of existent property agents crossed the country, has been a impermanent talker astatine apical manufacture events, and has been named a starring existent property manager by salient manufacture publications.

Read Entire Article