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Cardano (ADA) has received plentifulness of disapproval implicit the years, whether it’s ADA’s terms performance, its founder’s personality, oregon its community’s “beef” with Solana.
This time, the project’s selling squad made the headlines aft a viral video of pistillate Cardano users became viral connected societal media. The ‘Cardano Girls’ video has sparked a speech astir the project’s efforts to scope a broader audience.
A Breath Of Fresh Air In The Community
The ‘Cardano Girls’ video was uploaded by Lily Brodi, a contented creator and Cardano user, and went viral successful hours. The video recreated a fashionable societal media inclination of radical playfully listing stereotypical practices of a radical of radical with the operation “We are (group). Of course, we…”
The trend, recreated by millions, including celebrated personalities similar Kim Kardashian, has reached the crypto community. Last week, a “Crypto Girls” version of the inclination was uploaded connected X, which prompted Brodi to marque her own.
we’re cardano girls pic.twitter.com/ebB6Qd0t2Q
— LILY (@lilybrodi) March 25, 2024
Brodi’s mentation approached the constituent of presumption of pistillate Cardano investors, with the opening enactment mounting the lighthearted and playful tone: “We’re Cardano girls. Of course, we are real.”
The database successful the video includes however pistillate ADA users “treat themselves with wealth saved connected gas,” “have Charles arsenic their telephone wallpaper,” and “buy $ADA portion the men make each the drama.”
At the clip of writing, the viral video had implicit 1.5 cardinal views connected X. Its monolithic scope resulted successful the acknowledgment of Cardano’s founder, Charles Hoskinson, referred to arsenic “Cattle Daddy” successful the video.
Lol, I'm blushing. Thanks for each the enactment and love
— Charles Hoskinson (@IOHK_Charles) March 25, 2024
‘Cardano Girls’ And Marketing Team Face Criticism
The video didn’t spell unnoticed by critics, who considered the video to beryllium “cringy,” portion others expressed opinions seemingly based connected misogyny. Crypto influencer Peter McCormack replied to the X station stating that the video volition beryllium utilized “as torture astatine Guantanamo Bay.”
However, the video appears to beryllium well-received by the Cardano and crypto community. Brodi addressed the antheral detractors successful an X post:
after the past 24 hours, i’ve realised that a batch of men haven’t felt the lukewarm clasp of a woman
— LILY (@lilybrodi) March 26, 2024
Nonetheless, the video opened a broader speech contempt the critics. On 1 hand, it highlighted however the male-dominated crypto manufacture tin beryllium unreceptive and assertive to women successful the space. On the different hand, it pointed retired a important contented for Cardano: its “unattractiveness.”
The Need For A New ApproachBrodi discussed the video’s immense impact, arsenic it seemingly brought wide involvement successful the project, with radical reaching retired to her funny astir the Cardano wallet. Despite its exertion and the knowledgeable radical wrong the community, the task doesn’t look to pull the general user.
Brodi, who creates airy and informative Cardano-related content, considers that the wide contented offered tin beryllium “too heavy” and “overwhelming” to those who cognize astir the manufacture and adjacent much to those who don’t but privation to travel in.
real speech #CardanoGirls & cardano selling pic.twitter.com/XePfmHiXGN
— LILY (@lilybrodi) March 27, 2024
Cardano’s selling problem, arsenic highlighted by Brodi, has often prevented imaginable users from entering. She suggests that a alteration successful the marketplace strategy is “needed wrong Cardano” for broader adoption.
Lighthearted, fun, and enjoyable acquisition contented that tin beryllium easy consumable tin beryllium cardinal for broader adoption. Investors tin beryllium attracted to projects that look easy understandable and approachable. As seen with the memecoin mania, projects tin go massive, adjacent if the semipermanent exertion and readying aren’t developed by launch.
The crypto assemblage is undoubtedly filled with radical who bask assorted contented and projects. But “bringing airy and fun” enjoyment is important to supporting adoption because, astatine its core, “that’s what our assemblage is.”
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